SEQUOIA | The Experience Matters
 
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About Us

CEO Mark CarterWith a portfolio of more than 9,000 apartment homes and assets valued at over $1.6 billion, Sequoia is one of the largest privately held multifamily real estate investment firms in California. The company’s substantial success is a direct result of employing sound business practices and maintaining its outstanding reputation for delivering results with integrity.

Sequoia attracts and retains some of the brightest talent in the multi-family industry. We realize that our greatest competitive advantage is not found within the brick and mortar of our communities or the company itself, but within each individual on our team.

Sequoia Vision & Mission Statement:
To consistently create quality living experiences that positively affect our residents, team members and investors.

Values Statement:
At Sequoia we honor the values that have guided us to success through the years.

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Our Team Members:

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Our greatest competitive advantage is not found within the brick and mortar of our communities or the company itself, but within each individual on our team. We believe that each person’s actions either build up or tear down the reputation of the community, the company and the team. We strongly maintain that each experience and individual action matters. The effect of one person’s decisions or behavior reflects on all of us. We honor our team members through:

  • Our commitment to create and maintain an environment that supports developing, encouraging and promoting individuals that actively contribute to our collective success
  • Celebrating innovation and rewarding initiative
  • Rewarding leaders who maximize potential in their teams and who deliver outstanding fiscal performance
  • Building relationships based on integrity and follow-through

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We value our residents

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Our Residents:

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Sequoia offers more than just apartments. We provide homes, communities, and places where people do more than simply reside-they belong. We honor our residents through:

  • Taking individual responsibility for our commitments and actions
  • Our personal responsiveness and commitment to customer satisfaction
  • Building relationships based on integrity and follow-through

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We value our investors and alliances

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Our Investors & Alliances:

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The highest standards of conduct, sound business practices, innovative thinking and responsive solutions are the cornerstones upon which we create and sustain referral-worthy relationships with our investors and create synergistic associations with our industry alliances. We honor our investors and alliance-partners through:

  • Our professional excellence and effective performance
  • Our growth, profitability, and industry leadership
  • Building relationships based on integrity and follow-through

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Principles and Philosophy:

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Based in Walnut Creek, California, Sequoia Equities owns and manages multi-family communities throughout California and in Reno, Nevada. Founded in 1973, Sequoia is a company that has always been concerned not only with achieving its goals, but with the manner in which those objectives are achieved.

President and CEO Mark Carter attributes the company’s ability to consistently deliver on-target results to the fact that Sequoia is a values-driven company, committed to both its principles and its customers.

Investment Principles
We are a team that is truly “hands-on”. We care about the details and consider the long-term prospects for consistent profitability. Through careful trend analysis we keep our finger on the pulse of the market.

We will never sacrifice our integrity by placing the desire for results above our commitment to ethics.

Operational Principles
We are committed to creating positive experiences and maintaining quality living environments for our customers.

We seek to honor our customers (both internal and external) through our actions, personal responsiveness, and dedication to customer satisfaction.

© 2010 All Rights Reserved. Sequoia Equities Inc.
1777 Botelho Drive, Suite 300 | Walnut Creek, CA 94596

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